Naimexi Research & Field Intelligence
Ground-Truth Intelligence for African Retail Markets.
Data-led observations, on-shelf availability audits, and distribution intelligence direct from our verified merchant network across Nigeria.
Featured Field Study
FMCG DistributionPackaged FoodsOyo State6 min read
YOUR PRODUCT IS SELLING. BUT WHERE ARE YOU MISSING SALES?
What Naimexi’s merchant network is showing us about distribution gaps, phantom listings, and competitor conquest opportunities across 1,240 observations in Oyo State.
1,240
Audited Observations
186
Active Merchants
24%
Stock-Out Friction
Three Critical Patterns
01. Geographic Variance
88% availability in central hubs drops to 44% in outskirts.
02. Phantom Listings
1 in 4 listed stores are completely out-of-stock.
03. Competitor Conquest
21% of category outlets carry competitors exclusively.
Interactive Map & Visuals Included →
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Naimexi tracks on-shelf availability, actual retail prices, and competitor presence across informal trade clusters in real time.